Often when discussing California private money, you hear about what the borrower needs to do or what they can do to increase their chances of finding a good deal. Well, it’s time to look at the other side of things and discuss what a lender can do to stand out amongst the crowd.

So you are in the business of lending and you want to know what you can do be successful? Well, for starters, if you are a California private money lender then you know you’ve got some competition. But, you may not be too clear on why there are so many California private money lenders and that’s okay. Just think about why you decided to stay local or start up a private lending practice in this particular state? More than likely, you did it because California state law is a little more lender-friendly versus other states that have the only the borrower’s best interest at heart.

Nevertheless, the point is you are not alone hence you want to stand out. Well, the good news is there are a variety of ways to do just that. For instance, remember why you wanted to stay local? You wanted too because it was a smart move for you as a private lender right? Well, guess what the first tip for being a successful lender is to continue to stay local. This is the first tip because you are expert in your area and the majority of borrowers you choose to work will be within 75 miles or less of your office. Moreover, staying local will allow you to have a better feel for what or who you are ultimately investing in so once again—you get it.

Another bona fide way to stand out and stay successful is to know what you are good at i.e. find your lending niche. In other words, if the majority of your borrowers are closing on million dollar commercial properties then there’s your answer. Sure, there’s nothing wrong with a little diversification but chances are you can better serve people who needs are familiar to you.

Important Things to Consider

Other important things to keep in mind are your overall appearance to the outside world. For example, you should always to strive for transparency with your existing borrowers and your potential borrowers. Remember, references are a big deal in this industry thus one bad reference affects your bottom line. Furthermore, you are in the business of making hard-to-fund dreams come true so why try to be something you are not. In addition to keeping it transparent, you should also be focused in your marketing i.e. no one wants to borrow from a lender that approves all loan types so be specific at about what you do best in your advertising.

Be that Helping Hand

Ultimately, the best way to stand out is to keep investing in yourself. This means going to commercial real estate seminars and industry conferences, staying up-to-date on your local lending laws as well as be professional in the way you conduct your business.

Dennis Dahlberg Broker/RI/CEO/MLO
Level 4 Funding LLC
Arizona Tel:  (623) 582-4444
Texas Tel:      (512) 516-1177
Dennis@level4funding.com
https://level4funding.com
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027
111 Congress Ave |Austin | Texas | 78701

About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.