In the real estate industry being ahead of the curve technologically could help you gain a lot of clientele. A simple tweet about the current statistics of the real estate market is greatly appreciated by the general public. But how can this help the local California hard money lender?
Yes, it can be advantageous to your business if you want to make yourself be known in the industry. A simple Twitter account is simple and easy to make and maintain. Since people have busy lifestyles to maintain and they do not have time to read a brochure or a well thought out blog post about the differences between commercial loan and a balloon loan is. A quick 140 characters on what is popular in the market or what type of homes are gaining a lot of attention are really good at getting more followers.
Now even Twitter and Instagram have started catering toward business focused accounts. You can now add your personal information and websites so your followers can go directly to your business profile. It also allows you to have your own Twitter apart from your business. This allows you to still have your personal life without conflicting with your real estate business. As we have previously stated before you need to make sure that you have a fairly clear digital footprint. Separating the two will give you the option to say and do what you want when you want.
When you have a specialty account to have to focus on what makes you, as a California hard money lender, different from other people. You want to make sure that your personality shines through the blue screens of your potential clients. That being said you do not want to say or retweet certain things that may seem controversial to a potential homebuyer. For example, you may follow a person that has dissenting views of immigrants; it may not be a good idea to reblog a lot of tweets from them.
If you favor Instagram over Twitter, make sure that you check and double check all of the pictures that you are thinking about posting. You do not want to accidentally post a picture of you in a bathing suit with a caption about how the market is making a roaring comeback. No one will take your business seriously.
Easy, you can have advertisements posted throughout your page with companies that can pay you. Depending on what type of business it is you could also gain an ally in the long run.
Dennis Dahlberg Broker/RI/CEO/MLO
Level 4 Funding LLC
Arizona Tel: (623) 582-4444
Texas Tel: (512) 516-1177
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027
111 Congress Ave |Austin | Texas | 78701
About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.
Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.